Be Confident


brand campaign, branding
Be Confident

Be Confident

An overall corporate communication campaign that I created together with Jan Zlotnick, CMO at GlobeOp, a leading provider of administrative financial services.

“Be Confident” is the tagline and communications chorus of GlobeOp’s brand.

The strategy and visual idea grew directly out of the tagline and was a natural expression of what GlobeOp stands for in the marketplace — confidence.

For over two years, Jan and I worked to apply this campaign to a wide range of visual communications, both internally and externally, including GlobeOp’s website and Annual Reports.